This is the one that our office consistently has been buying ever since we purchased Keurig machine. It produces just the right amount of coffee, and the taste and scent never failed us. Also, there is a wide range of flavors which is a huge plus. Yes, there are many similar products that taste good and cheaper. But if you purchase these from a TJ Maxx or other discounted store, the price is about the same as all the other secondary brands.