An eye primer to strongly adhere eyeshadow color on the eyelid for long-lasting color that stays true. shu:atelier has developed eye:prime for supreme eye makeup expression. shu uemura celebrates its very first eye makeup base, designed to create a flawless finish. Incorporating true color veil technology, the light and comfortable texture of eye: prime creates creates a smooth surface with even light reflection which enables eyeshadow to have a true color payoff. It allows color to adhere smoothly, blending for gradation and drawing lines becomes easy. The nuances of each color stand out, resulting in long-lasting makeup that stays true all day. eye:prime instantly adjusts to your skin tone, forming the ideal eye canvas for shu uemura’s iconic pressed eye shadow and infinite makeup looks. The finish lasts all day and will leave the skin around your eyes feeling moisturized. The unique powder complex technology flattens and smoothes the skin surface, meanwhile a light scattering effect covers skin imperfections with a soft blur effect.