I've heard time and again that people don't like Splat because the bleach dries their hair out, but what do you expect with bleach? Once I got an awesome leave in conditioner and hair treatment, my hair was fine. The last time I dyed my hair was October of 2015, it is now September of 2016 and my hair is still colored. It started out that amazing purple, then slowly faded to a beautiful pink! Now it's got a lot of blonde and light pink with pops of bright pink, and I even have some purple left! I mean, my roots have grown in like crazy, but the dye is still there! I wash my hair on a regular basis, so it's not like it hasn't had a chance to fade.