I admit I had no idea what 'brine' was until one day when I was browsing Amazon and Pinterest for ideas on what to do for our turkey one year. I was bored with the typical baste and season method and wanted to try something different. I found this product on amazon and ordered it pretty much not expecting anything special, but at least it was different! OH BOY where do I start?? It brought out the best flavor in our bird through and through. Yum! Preparation is simple, all you need is a container big enough to submerge the turkey in the fridge overnight . It suggests either a few hours over overnight and I opted for overnight since it brings out the maximum flavor. I can't see ever going back to just basting, from now on it's brining all the way!