I was very surprised at how hydrating this for being a matte lip pencil. To be very honest, I really never wore any lipstick or lip glosses before the matte lips really came into the picture. The best thing about mattes are, they stay in place and don't run or smudge as easily or at all in some caeses. With this one it stays in place, isn't too drying, and the colors are amazing!! Very happy with the formula and l8ve that it is a drug store product!