This brush is just incredible!!! It defines my cheekbones unlike any other and my whole face looks incredibly structured. I think that this would be a great alternative for the NARS Ita brush. I believe however that this is being discontinued, I found it at target for a little over 6 bucks on clearance. I would run to your nearest target and try to pick it up when you still can! It’s overall great, feels expensive and works better than any other contour brush I own.