This shampoo is the best that I have ever used it smells so delicious and makes my hair feel so much thicker. You don’t have to use to much because it spreads so quickly it’s the best. The fact that the ingredients are good and it is cruelty free makes me so happy as someone who looks specifically for cruelty free products.

The soapbox booting and super fruit smells so good! Even after I shower I can smell it! My hair feels clean and soft after each use! Love that it’s sulfate free and vegan!

I've been trying this biotin and superfruit shampoo, and I was truly surprised. From the first use, my hair felt cleaner and lighter, without feeling dry. It has a soft texture, lathers well, and the scent is wonderful—fresh and fruity, but not overpowering. After several washes, I did notice a bit more volume at the roots, and my hair looks healthier and shinier. I feel it's especially helpful if you have fine or lifeless hair. It didn't irritate my scalp, which is a bonus because it's vegan and free of harsh sulfates.