NEW Snuggle® Plus SuperFresh™ features the snuggly softness you love, plus new odor-eliminating technology! It doesn't just mask tough odors, it helps eliminate them and releases snuggly freshness. Snuggle® PLUS SuperFresh™ is the first-ever fabric conditioner designed to help eliminate tough odors and keep your favorites fresh. Each container lasts for 155 loads when used as directed. A convenient no-mess dispenser and dosing cup is included to measure for all load sizes. Snuggle liquid fabric softener is HE compatible, meaning it is safe to use in all types of washing machines.