I had been using fragrance free so when I used the lavender I could really smell it. No, it's not strong, but I had been scent free so it did impact me. Light, pleasant and clean smelling. I repurchased so you know I like it, and next time I'm going to try unscented or another scent. This is as good of a quality laundry fabric softener as I've ever used, my clothes come out feeling as soft as any fabric softener has done and I highly recommend this product.