Oh yuck. I bought this because it was on sale for $9 and I thought, what the heck? After all, the pros are rating it as at least drinkable. I'm pretty forgiving with flavored vodkas. But this... the aroma isn't bad. It's not exactly blueberry--more like some kind of nondescript jelly you get at a diner during breakfast--but it's not unpleasant. There is a faint whisper of the medicinal in it. The taste... oy. It starts out okay and the vodka isn't harsh (it shoulddn't be at 70 proof) but the finish is all medicine, aspirin, and chalk. Awful. I don't know what I'm going to do with it. I don't know how much mixer I'm going to have to put in to drown out that aftertaste. Just avoid. No matter how "on sale" it is, just avoid.