This bar seems to have no flavor. It's not a bad taste, but it seems to be void of taste. It looks so delicious and then you bite in and it's a little grainy (which I have found with most meal bars) but there's no taste. Granted I still will eat then, but I drink a glass of water with it and it serves the purpose. If I'm busy it holds me over till the next meal, if I'm bored I tend to eat another snack within two hours. At least it doesn't taste bad!