This has been my holy grail product for about seven or eight years now. I use it absolutely every single day. I mostly use it on my face, where I apply it after I have used a serum or other targeted treatment. Because it's a shielding lotion, it sort of seals those products into my skin so I can get the most benefit from them. I also love it as a primer before I put on my makeup. It leaves such a nice, smooth surface for foundation! It is also fantastic as a hand lotion. It absorbs quickly and just leaves the most wonderfully hydrated skin. It's weird, but it makes my hands feel naturally moisturized, if that makes any sense. Like I didn't just use a hand lotion, but this is how my hands always are, naturally. I did recently discovered another way it amazes. I developed a rash that I couldn't get rid of, and finally figured out it was a contact dermatitis. It was going to be very difficult to stay away from the product that was causing my reaction, but I use Skin MD Natural and it formed a protective shield on my skin, thereby protecting it from the offending substance. My rash cleared up and I use this product regularly to prevent further irritation. Seriously...this should be in EVERYBODY'S skincare arsenal! I can't recommend it highly enough!