This is honestly the best BB cream I've tried. After purchasing several of the "American" BB cremes and finding little more than slippery tinted moisturizer, I caved and went for the real thing. I have dry skin, so I picked the gold label over the pink label kind. I was way more than impressed. The coverage is beautiful, the consistency is smooth and creamy and it actually leaves my skin feeling moisturized and doesn't give it that cakey make up feeling that I usually get when wearing foundation. It has a light sunscreen smell when you apply it which I find pleasant, but it doesn't stick around for long. I wear this on a daily basis and have noticed a truly amazing difference in my skin. My blotchy cheek area has become more even and I have fewer tiny skin-colored bumps along my undereye area. I still use my concealer (IT Cosmetics in Natural Medium) to conceal dark circles, but other than that, this product has become the sole product I use on my face (no need for sunscreen, primer, foundation or powder). I ordered mine on Amazon after extensive fake v.s. real comparisons and have determined that mine is in fact authentic, and for $16, you really can't go wrong.