First of all, I am not a big ketchup fan; at all. The only kinds I do like are ones homemade or gourmet. This one is fantastic! You can add it in with other recipes, such as a meatloaf sauce or mix in a little bit of mayo to make a nice dipping sauce. Alone, this stuff is amazing (coming from a ketchup hater) on a burger or good hot dog. You have to try it!