I only eat organic food, that being said, my parents are less "convinced". When I visited them a few months ago, I bought this Simply Organic French Onion dip and some chips to eat at their home. My dad is a self-designated dip connoisseur. He fell in love with this dip. It is really, really good. Yes, it is organic, so that is a plus for me. But he doesn't care about that, he just loves it. Best dip ever!!