This is the first non dairy/plant based yogurt I can give a positive review on. I have tried other brands and I could not even eat the whole container. The product was smooth and creamy. It did not noticeably scream non dairy product. My husband almost ate all of it. He is not into non dairy milk and yogurt products. If you are trying to eat less dairy and more plant based items give this a try. The black cherry had great flavor.