What it is: A comfortable, long-wearing formula that you can wear all day. What it does: The vividly pigmented and matte shade is moisturizing, effortless and striking in one swipe. It's the perfect contrast to a neutral look or finishing touch on a full face. How to use: Apply directly to lips or use a lip brush. Color(s): barely blooming, dahlia. Brand: Sigma. Style Name: Sigma Beauty Wildflower Lipstick. Style Number: 5453982. Available in stores.