Found my new fav! Their tag line says it all, "simple ingredients, not a lot of sugar" - everything I want in my food! I was browsing the yogurt at my grocery store and every time I flipped each tub over to review the nutritional facts, almost every little thing was 20+grams of sugar 🙀 no thank you. Picked this bad boy up and the flavor didn't disappoint. Here I am ranting about too much sugar, but if I do want it to be taste more like a treat, I even crushed up some cookies and sprinkled it on top. Curbed my cravings with piece of mind. A new staple in my fridge!