I use this twice a day (morning and night), or whenever I wash my face. I use it after toner on my whole face, but concentrate on under my eyes, my forehead, or where I get wrinkles. This is extremely gentle, and like all Shiseido products smells like an asian spa. Even though it is gentle, it has made my skin more even, softer, brighter, and looks healthier overall. You get a lot for your money and honestly a little goes a long way! Would definitely recommend.