This feels very much like putting regular lotion on your lips if it were emulsified with a little Vaseline. I received a tube as a sample and felt no reason to purchase one at this price point when there's Eos available. But that's me.
Really good product for chapped lips. I use this especially in the winter. The formula is amazing and your lips turn out silky smooth. I did have doubts at first. But I am happy with my purchase. Definitely recommend.