Worth every penny! It's a little on the pricey side but there are usually coupons in the local circular and on sale at, at least one of the big box brand stores. My little guy's skin gets so dry in the cold Northeastern winters and I found this to moisture his skin instantly. It smells great and a little goes a long way. My only complaint is that the pump gets clogged and then I have to unscrew it and get the lotion that way.