This product was very safe to use on my hair. The color was not as bright as I expected, however I didn't bleach my hair before. This product was easy to use and the directions were clear. I am satisfied with this product. However, I wish that the color was brighter on dark hair. The color mostly shows in the light and looks like a dark red.
This dye is the epitome of "okay." It wasn't harsh at all but it didn't give me the vibrant color I hoped for. The loreal hicolor hilights brand is much better for dark hair. I wouldn't repurchase any shea moisture dyed after using this one.
This is the only hair color product that I have found that does not fade away I have tried to dye my hair red so many times and ever other product that I have used would never stay in. Until I found this at my local drugstore