Rose water is definitely a keeper in my arsenal for everything beauty. I mix it with glycerin and use it as a moisturizer for my hair. My hair feels soft, and the shine is amazing. I spray just plain rose water on my hair daily as a refresher, a light moisturizer and to increase shine. When I flat iron my hair you can still smell the roses (lol) and that's awesome. I mix it in my shampoo and conditioner too. I also use it as a facial toner and it makes your skin feel so smooth. I add it to my lotions too! It can increase hair growth because it increases circulation to the scalp. Helps remove makeup, excess oil, and dirt. It really is great and DEFINITELY a great all in one!