For the same nutrients in a glass of Shakeology you'd spend over $40 on produce and yogurt plus $700+ on superfoods and antioxidants. I just took a class at the Institute for Integrative Nutrition and all the superfoods they've talked about are in Shakeology. Everyone I know who has used Shakeology on a regular basis has seen amazing results. Everything from weight loss, to curing terrible acne, to helping resolve the issues related to IBS, chronic migraines have been banished, etc... How much do you actually spend on breakfast? Do you go to Starbucks every day? You can also decrease the cost by signing up as a coach. You get a discount and can pay it forward. I love my Shakeology and working from home.