So lately I've been trying to use less heat on my hair since I'm about to color it and don't want to totally kill my hair :/ I have naturally wavy hair but I used to still curl my hair because I could never really get the exact look I was going for. I've found that using this works even better than curling my hair though! It gives a much more natural look than anything I've been able to achieve with a curling iron or wand. I just let my hair mostly dry, use this, and braid my hair. By the time my hair is dry I have this awesome wavy, natural hair look! I don't know how much this works for people with naturally straight hair, but if you have semi-wavy or at least more textured hair and are looking for the secret to awesome, no-heat hairstyles, I would definitely recommend this product.