Blonde pigments enhance hair color as a refresher and aid in prevention of color fading. Meta Blonde Reviving Shampoo is a color intensifying shampoo. All over blondes, blondes and brunettes with highlights should use this product. It is not recommended for pale or platinum blondes unless gold tone is desired. Benefits : Sulfate free shampoo. Color enhancing. Prevents color fading. For natural & color treated hair. Shine boosting.