I shop at both, I go into the ULTA store more because it's closer, but I shop at both about the same on line, it really depends what I'm shopping for. Sephora doesn't carry the hair products I use, but Sephora has better fragrance choices
Sephora for sure because they carry many amazing brands and they do sales throughout the year. I don't like ulta because there coupons are only valid on generic makeup none of the brand names which i find very annoying
That's a good question... both have pros and cons. Ultra has sales and offers coupons at times so you can get a discount. Sephora has everything and their staff is pretty amazing. The offer samples and they have a reward program. I like Sephora better.
It really depends on what you're going to the store to buy. However for customer service, I would choose Ulta. I've had a lot of instances and Sephora where the employees are very snobby or self-centered, and in Ulta I've never had that experience. Many of them are just regular people who enjoy Beauty products and love to help others.