I appreciate that Sephora tries to make products that rival high end brands in its quality, but this definitely missed the mark for me. This weirdly enough, has the texture of a gel eyeliner, which is usually applied with a stiffer, smaller brush, but I think this product was made to be applied with a bigger and heavier brush, but not the typical shadow brush either. In a last ditch effort, I tried using my fingers. No bueno. This looks really good in packaging, passable on my finger, and just terrible on my eyelid. It does not blend.