Soft, smooth, and bristles are dense! Doesn't suck up my makeup and goes on expertly. These brishes are just as good if not better than my Sephora brushes (which I paid the same price for one as I did for this whole set!). There is a great selection of brushes, including some unquire ones, like the oval brush. The liquid brushes work great and the powder brushes are amazing. They have really helped me cut down on the amount of product I was using because they have given me great coverage and application. They are pretty to look at and the case is great for travel and storage. These even come with their own individual covers which are great for storage becaseu they keep dust and makeup off the brush and other makesup stored with them. So far they have held up well with no shedding or loosing bristles. Feel great and work great! I will never spend $15-30 on makeup brushes again when this brand is just as good if not better. After buying countless "designer sets" on here, this one finally gave me the professional performance for a reasonable price.