I have been looking for a face tanner for ages and I keep picking products that make me orange or worse, make my face look dirty! I tried wipes but ended up streaky so decided to give this a go. Also, I have sensitive skin so if a product is too harsh I break out or get a rash. Anyway, all that aside, I tried this and I love it. It is gradual but I used it twice a day for a few days and it gave me just enough glow to look healthy. I use it like a toner before my face cream and it works like a charm. It does come off a bit when I exfoliate but it's supposed to do that so you don't get build up. Plus you're only suppose to exfoliate twice a week so it works out perfectly. It smells great, is easy to use and it doesn't clog my pores or make my face greasy. It dries almost instantly so I can moisturize right after. The only reason I didn't give it 5 stars is because there is always room for improvement.