I've always bought makeup at a department or drug store. I thought I understood the term "You get what you pay for" and bought name brand products that you always see on commercials. Holy Smokes, I wish someone would have introduced me to high end products YEARS ago. As for Sephora and this product in particular, it is really holding its own. The shadow lasts forever because you need so little at a time and the colors are brilliant! It lasts all day and doesn't smudge. I definitely will buy more Sephora shadows.