I like Seagram's seltzer, don't get me wrong. It is crisp, clean, and extremely refreshing. But I don't believe if you put me in a blind taste test with the supermarket brand seltzer and seagram's in different cups that I would actually know the difference. And for that reason I can't in write conscience give them a five star review. Seagram's is three to four times as much as the comparable supermarket brand. I think that is telling in itself.