I have been purchasing this toilet paper for twenty-eight years, as long as I have been married. I grew up using this, as my mother purchased it also. Even though I really do like this toilet paper, I have noticed over the years as the price for it has increased, it seems as though it has also gotten a little thinner. It's still the best toilet paper on the market value wise and nowadays, value is extremely important. I would recommend this paper to anyone.