I literally only use this brand of tape because it's the one my family has always been accustomed to buy. we have always used this for anything small, for diy's, for giftwrapping, and now that I'm in college it becomes very helpful for anything I may need it including hanging up pictures and decorating my dorm room with other things. That being said, I love the huge rolls because they are a very good quality and used for other things that the little rolls cannot withstand. These are really strong and the dispenser is durable and easy to use. I love the dispenser because it actually makes the process of taping much easier and I love the cutter particularly when taping boxes for example.