I LOVED this thing when I was a kids. I thought it was so pretty, and I would lick it for hours! I don't remember minding the taste. Sugar is sugar. However, as much fun as it was as a kid, it's just really not very practical. After the first "licking session," it's going to get dirt and hair and all kinds of stuff stuck to it and then you just have to toss it, so it is kind of a waste of money. On the up side, you don't have to worry and a choking hazard and it keeps the kids occupied for a while.