I've bought this a few times this year as I'm just trying to undo my mistake of getting an ombre at a salon. It's a brand name that I trust, while also being fairly inexpensive. I don't want to pay salon prices when I'm just doing a full color hair dye. The only thing I didn't like was that the "conditioner" didn't have typical conditioner instructions, instead they were more like instructions for a hair mask. I understand that it's probably better for your hair, but I really can't see myself doing the conditioner beyond the day I dye it... which is exactly what happened, both times.