I'm a big fan of sauerkraut, so I was excited to try this product, as it mixed 2 things that I really enjoyed! Straight out of the jar, the kraut does have an overwhelming flavor of beer. It can be a little much, especially for people who aren't as huge fans of beer or who aren't expecting such a punch of flavor. I found it more hoppy than anything else. I don't think I'd eat this kraut on its own, much like I might eat other sauerkraut (I know, I can be a little strange), but it is great to cook with sausage, peppers, and onions! I think that beer and sausage is an iconic pairing, so this kraut brings a new depth of flavor to a dish like that.