I went to the store because I was craving marmalade. I'm lucky I live in NYC because Sarabeth's is available in a lot of places. When I saw this jar I was a little hesitant about the price ($11) but it was worth it. The jar is huge and is going to last for a long time. The flavor is sweet but with a slight bitterness that regular marmalade doesn't provide. I'm definitely a convert to quality preserves.