This has changed my lip care game. At first, the price of this lip balm scared me but I decided to take the plunge after hearing just how good it is. I've gotta admit, this is by far the best, most luxurious lip balm I have ever tried, and I am a lip balm addict. It does come with a lot of product, so it'll last. It's thick. I almost want to eat it because it smells like bubble gum and the texture is so thick, it reminds me of melted gum (sounds gross but I mean it in a good way haha). This lip balm is truly very moisturizing. I find with my other lip balms, I need to keep reapplying it every so often. This I just apply maybe 3 times a day. It really just sinks in and stays on throughout the day, even after eating greasy meals. My lips are so soft and plump, even after it fades off. A little goes a long way with it too. If you're on the hunt for a new lip balm, don't let the price tag scare you. It's so worth it!