I recently wore this as part of my lipstick challenge. Although not "technically" a lipstick, this balmy lip color was just what I was looking for. I spend a lot of my weekends running races or doing various other sports, so this touch of color was great for me. The bullet is a light neon green but once applied, the real magic happens. The balmy texture goes on clear and responds to your body's pH to transform into a unique shade of pink. For me, this was a pretty blushing pink. Natural enough to take me from my race to brunch but not bright enough to look like I was wearing makeup. As someone who doesn't love lipstick, this is a happy medium!