Limited edition soft metallic purple finish. This award-winning lightweight ionic blow dryer delivers powerful airflow, is whisper quiet and weighs less than 1 lb. Create brilliant shine, reduce static and frizz and create smooth, sleek finishes with the built-in ceramic/tourmaline ion generation. Includes 2 rotating concentrator nozzles and a deep bowl diffuser. 1750 watts. Made in Italy. 3 heat settings, 2-speed settings and cool shot button. 9 foot memory resistant cord that won't tangle or twist.