The house of Salvador Dali launches a new fragrance named ITISDREAM in March 2012, as a continuation of the story that began with ITISLOVE edition in 2008. The new fragrance promotes romance, tenderness, optimism and joy, and is intended for artistic women who love to dream. The composition, created by perfumer Michel Almairac, is a floral fruity woody. Flowers symbolize gentleness, freshness and femininity. Fruits provide sparkling energy and joy, while woody notes represent sensuality and deep emotions. The scent opens with fresh and syrupy notes of grapefruit, black currant and apple. The heart features pink floral accords of rose, magnolia and hyacinth, while white cedar, amber and musk linger in the background.