I don't really know what I am doing when it comes to bleaching my hair but I had a good experience with this. It is easy to use and it lightened my brown hair to a very blonde color. It only itched close to the scalp a minimal amount.

tried this one instead of my holy grail [product:loreal-paris-quick-blue-high-performance-powder-lightener] bc it was out of stock and this burned my scalp so bad i had to stop using it halfway through doing my hair ): will not purchase again.

Personally my favorite hair lightener! I’m naturally one of the darkest blondes and I love platinum white hair. Blue flash lifts my hair to the perfect shade for toning! Always will be getting this when I have to do maintenance on my hair!