I found this product to be very pigmented and it lasted me throughout an 8-5 work day! Unlike other lipsticks I have applied, the texture of this lipstick is very siky and creamy. Almost moisturizing. I didn't have to moisturizer my lips before having to apply the lipstick. I really did enjoy the pigmentation and moisture this lipstick gave. I see myself purchasing more of these lipsticks within the future.