I have had this for a while now and I wasn't quite sure what to do with it at first, but now I am able to use it in a way that works for me. This product is more treatment-based and in no way can it replace a moisturizer or balm. I notice a tingling feeling upon application and it actually absorbs onto your lips like a cream/serum would, leaving a very slight film behind that you can't see but you can feel. I also notice that it helps to slightly lift dry, flaky skin from the top layer of my lips, although it doesn't contain beads or anything. So I decided to use this to treat my lips before I apply anything to them (lipstick, balm, other). I apply a thin layer, then use a warm rag minutes to hours later to exfoliate my lips, revealing smooth, and to my surprise, more plumped lips. I also apply it at night and leave it on as I sleep, and I wake up to very soft lips. I didn't even know my lips could be this soft, they never have been. I find that I don't like to have it on my lips all day while eating or drinking, so the only time I don't wipe it off is when I'm sleeping. It works wonders both ways and I am about to order more! Overall, it acts as a light (chemical) exfoliant, lip plump and softener. It has a smooth, serum like texture, and no fragrance.