In 1961, a harvest of grapes from organic vineyards in Paradise, California, inspired R.W. Knudsen to pioneer a new tradition of bottling natural fruit juices. His commitment began with a desire to make wholesome juices of the best possible quality for his own family. This meant making juices that were exclusively fruit juice sweetened, with no artificial flavors. Today you and your family can enjoy the R.W. Knudsen Family products made with the same commitment. Savor the refreshing goodness crafted with integrity and care...For Goodness Sake!®. The Knudsen Family.