Maintain straight hair through five shampoos with this formula that also reduces blow-dry and style time by 50 percent. leaves a non-greasy, touchable, frizz-free finish no parabens, formaldehyde donors, sulfates, petrolatum or DEA made in America How to use: Shake well. Distribute evenly into towel-dried hair. Blow dry. Section hair and pass iron over each section five times or more until straight. Between washes, flat iron as needed. JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month.