Review from my Rock the Lunch box campaign. Rudi's bread 14 slices: This is a nice alternative to Sun-Maid's cinnamon swirl raisin bread, the one in the recognizable red packaging with the girl on the front. I've been eating that brand since I was a little kid, just like most people. This Rudi's one is slightly smaller in overall size and height, if I'm remembering Sun-Maid's overall size and height correctly. And Rudi's raisins are nowhere near as plump or as plentiful as Sun-Maid's bread. Maybe it has to do with Rudi's bread being frozen. On the package, it says to keep it frozen and when you're ready to eat it, thaw it on the counter for up to 5 days. I stuck mine in the frig, it's been a week, and still looks okay with no mold. You can definitely taste that the Rudi's one has been frozen though. Even after it's been defrosted for a week, and put in a toaster, the bread is slightly crumbly, not as soft, and you can tell it's not fresh. This is a deal-breaker for me personally b/c I like super soft bread. That's why I usually like to buy white bread versus wheat bread, even though it's not as healthy. Rudi's bread was $4.99 for 14 slices at my local Target. For the smaller size, less raisins, and frozen taste, I would not buy this if given the choice. I don't buy raisin bread very often, but when I do, I want it to be as good as I remember when I was a kid. And that means not frozen if I can help it.