My lovebirds have been eating Roudybush for about a decade now, and they really enjoy it. I like that it's a balanced and extruded pellet that is relatively easy to find (within bird stores - unfortunately not the case for large chain pet stores, but this is an issue with supply and demand for the general population), and the texture is appealing to them. I think what they like about it as opposed to other pellets is this has a rougher texture, rather than being perfectly smooth and rounded. I also like that it isn't made colourful to appeal to them because dyes can change stool colours, which are an indicator of health, so that's one less thing for me to worry about deciphering. The price is right for a pellet of this quality as well.