This is by far the best bronzer I have ever used— including cream, stick and powder. I’ve tried them all from drugstore to Chanel, and this Rose Inc cream bronzer is unmatched. I apply it with a fluffy brush and am instantly amazed by how much it genuinely looks like a sun tan!! There is no thickness on my skin or texture that suggests makeup whatsoever. The color is perfection for my skin tone, I can’t get over this product, it’s my favorite of the year!!!